The Challenge: How do you transition to a simple, editorial design approach
while still maintaining a bold brand identity? 

At Journeys, heading back to class means being loud, unique, and unapologetically you. For the 2026 back-to-school and fall campaigns, the digital design took an editorial approach. Under our art direction, I utilized simple grids, full-bleed images with clean typography seamlessly integrated, black textured backgrounds, and subtle doodles for a little extra flair to make the incoming season bolder than ever.